Beyond Fundraising: A Complete Guide to Congregational Stewardship


book
by Wayne B. Clark. Unitarian Universalist Association, 2007.

Beyond Fundraising covers all aspects of congregational stewardship and fundraising in short, practical chapters. It targets Unitarian congregations and assumes that tradition’s governance, but the overall message about congregational fundraising and many helpful tools on that topic will apply to congregations of many traditions. The book begins with the spirituality of giving, the decision to hire a fundraising consultant, and the need for strategic planning to undergird fundraising efforts. Subsequent chapters address annual campaigns, preparing a ‘case statement’ and related publicity, and engaging in personal stewardship conversations. Attention is given to developing an ongoing phased program of stewardship, as well as a planned giving program. The book’s final sections look at various aspects of a building project: the need to build, organizing a building project, deciding about debt, and the capital campaign. Finally, a glossary of terms is provided along with numerous sample documents for various aspects of congregational fundraising and building projects.

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