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Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists

by Emily Davis. John Wiley & Sons, 2012.

Description

Written by a fundraising consultant, this book is targeted for congregations trying to reach funders under 40 years of age, and provides insight on social media and the power of grants.

Features

glossary of social media terms, list of academic resources, assessment toolkit, appendix

Recommended Audience

Christian or Jewish clergy, lay leaders

Cost

for purchase as book or e-book

Practical Applications

  • Invite younger generations to participate in congregation fundraising projects by sharing this resource with social media coordinators.
  • Learn how to fundraise through storytelling by understanding the differences between traditional gift-giving and what must be done to reach a younger generation.

About the Contributor

Contributor
Brian Witwer

Brian Witwer is the retired director of the Center for Congregations' northeast office. Brian has specialized training in leadership and group process.

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