Mapping the 21st Century Ministry Landscape


web resource
Blog. Keith Anderson. September 26, 2014. Accessed April 19, 2017.

There was a time in the United States when you could drive into many a town and easily spot the tallest building. The tallest building, more often than not, was a local congregation’s building. Keith Anderson, Lutheran pastor and co-author of the previously published “Click 2 Save: The Digital Ministry Bible”, encourages us in this blog to think of the neighborhood as that long- ago building. Furthermore, his goal is for us to see our neighborhoods as a networked reality. Look around…. Starbucks, the school bus, the shoe store - they all represent common ground. That is, they represent places of incarnation. Add to these brick and concrete locations the world of Facebook, Twitter, Instagram and other digital media, and you begin to form a new way of seeing a parish. Anderson writes, “we need to take the time to reacquaint ourselves with our local communities and plug in to our new digital neighborhoods.” Is your congregation doing an assessment of its local community? Are you praying about becoming more externally focused? Maybe you are just wondering how to connect with more people? Read this brief (and well-written) blog and continue your assessment, prayer and search for connection with new eyes.

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