Connected to Give: Key Findings

by Melanie A. McKitrick. Jumpstart. Accessed November 30, 2017.
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While most charitable giving is geared toward religious organizations, is there any carry-over in giving to non-religious organizations? The answer appears to be “yes,” based upon giving by mainline Protestants, Jews, Roman Catholics, and Americans with no religious affiliation, but who are motivated toward helping others and giving to causes that affect change. Connectivity with a faith community breeds the desire to give to a broad selection of other causes. Understanding that giving is influenced by institutions’ purposes and the givers’ own spiritual motivations has a significant impact on all organizations, religious or otherwise. Recognizing and honoring donors’ orientations and commitments can breathe more energy into committed giving. Seven key findings that include statistical analysis and summary conclusions are explored, with the promise of ongoing research in this area.