Headquartered in Atlanta, Georgia, Generis is a comprehensive consulting group specializing in congregational finance and fundraising. The group emphasizes the importance of their team approach to current trends and congregational analysis. The website offers blogs highlighting current trends such as the need for multiple income streams for contemporary congregations, the importance of year-end impact campaigns, the relationship between ministry and generosity, and the use of social networking among millennials. Also available are free e-books that go into depth on these topics and many more. Generis focuses on consulting with congregations to develop a comprehensive strategy for congregation finance. This is referred to as their “evergreen approach”. It seeks to develop within a congregation a culture of generosity, which includes not only giving, but generosity coaching, annual fund development, capital campaigns and legacy giving. Access to in-depth information, including e-books, requires providing personal or organizational contact information.