The Leadership Network began in 1984 with a group of 20 that wanted the church to have deeper impact on the world. Now they serve over 200,000 leaders all over the world. Names associated with Leadership Network include Bob Buford, Warren Bird, and Reggie McNeal. Leadership Network promotes innovation. It promotes innovation by connecting with entrepreneurial clergy and laity, and then sharing what is learned. A peer protocol method of learning is used. That is, innovators are put in spaces with other innovators. New knowledge develops. Subjects tend to be practical rather than openly theological. Offerings include leadership communities, innovation labs, one day gatherings, and online conferences; more information about each of these is available on their website. Then, this knowledge is captured in articles, blogs, and books associated with Leadership Network. Though their ideas are suited for many situations, the primary audience for the Leadership Network include large congregations, multi-site churches, and innovative leaders.