Preaching To A Multi-Generational Assembly

by Andrew Carl Wisdom. Liturgical Press, 2004.
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With a backdrop of shifting demographics, emerging generations, and the speed of technological change, Andrew Carl Wisdom offers an in-depth exploration of the challenge of preaching to multiple age groups. Using communication theory, as well as contemporary marketing segmentation theory, the author provides an excellent model for making Catholic preaching more alive and contextually relevant to an intergenerational audience. Steeped in his own focus group research, as well as empirical research from James Davidson and Dean Hoge, the author lays out an excellent case for understanding how multiple Catholic generations stand in relation to one another and the Catholic Church. This is an excellent resource for Catholic priests who desire to make the Gospel message relevant to each and every parishioner.