Communications are an integral part of effective ministry, yet congregations often fail to give their systems and practices the critical assessment they deserve. This one-page article from a veteran pastor presents a simple, ten-step framework that will help. It is a guide for an annual communications strategy audit. Begin by pulling together a small team to carry out the audit, Copple recommends. Inventory the various means you use such as bulletins, social media, and the website. Evaluate the quality of the content you put out. Is it user-friendly? Ask the staff and congregation, through surveys and focus groups, what they think - and be ready for honest feedback! The insight that internal and external communications should be handled differently could be eye-opening for some communicators. This practical guide is written for staff, volunteers, board members and others who are charged with messaging the congregation’s ministry.
Curated by Marie F. Fleming