The Power and Promise of a Communications Audit

by James E. Copple. Grace & Peace Magazine, 2017. Accessed July 2, 2019.
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This article presents a simple, ten-step framework to guide congregations through an annual communications strategy audit.

Offerings: taking inventory of your congregation's communication means, evaluate the quality of the content you put out, using surveys and focus groups, internal and external communications

Best For: lay leaders, volunteers, board members, communications director

Cost: free

Suggested Uses:

  • Evaluate the effectiveness of current internal and external communication practices by using surveys and creating focus groups.
  • Establish a team to organize an annual communications strategy audit to take inventory of all communication methods.

Curator Curated by Marie F. Fleming

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