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The Power and Promise of a Communications Audit

by James E. Copple. Grace & Peace Magazine, 2017.

This article presents a simple, ten-step framework to guide congregations through an annual communications strategy audit.

Offerings

taking inventory of your congregation's communication means, evaluate the quality of the content you put out, using surveys and focus groups, internal and external communications

Best For

lay leaders, volunteers, board members, communications director

Cost

free

Suggested Uses

  • Evaluate the effectiveness of current internal and external communication practices by using surveys and creating focus groups.
  • Establish a team to organize an annual communications strategy audit to take inventory of all communication methods.

About the Contributor
Contributor
Marie Fleming

Marie Fleming is a contract resource consultant for the Center for Congregations. Her consulting practice includes congregation-based Permaculture Design and equipping congregations for creation care.

View More From Marie Fleming
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