This article presents a simple, ten-step framework to guide congregations through an annual communications strategy audit.
taking inventory of your congregation's communication means, evaluate the quality of the content you put out, using surveys and focus groups, internal and external communications
lay leaders, volunteers, board members, communications director
- Evaluate the effectiveness of current internal and external communication practices by using surveys and creating focus groups.
- Establish a team to organize an annual communications strategy audit to take inventory of all communication methods.