Description
Be Known for Something, a marketing and branding organization serving congregations, offers a Church Secret Shopper tool to give congregations insight into how visitors perceive the hospitality offered to them when first attending a worship service or program in your faith community. The undercover visitor makes use of marketing experience to provide objective insight into how visitors experience your faith community and to offer suggestion for improving how to make connections with those who are exploring your congregation. Congregations seeking to enhance the welcome and inclusion they offer to newcomers can use this evaluation service to learn what they're doing right, and where they might improve so as to grow their congregation and the engagement of its members.Features
- List of included and optional services
- Available as standalone tool or part of a larger marketing service package
- Link to articles
Practical Applications
- Engage a "secret shopper" to gain objective feedback on how your hospitality volunteers are welcoming new visitors and whether more needs to be done to foster return visits.
- Review your "secret shopper" post-visit report to evaluate whether your welcome volunteers and your faith community as a whole are clearly communicating your faith community's mission and welcome.
