Description
This online guide gives in-depth explanations about what branding is and why it is important for congregations to understand and know how to do. The writers believe that branding for faith communities can be a holy experience because it allows them to share the word about God with the broader community more effectively. This guide will teach leaders what branding is and why it is needed as well as provide detailed instructions on how to move through the process of creating and communicating a brand for their faith community.Features
- 7 chapters
- Embedded links for reference
- Branding plan elements
- Table of contents
Practical Applications
- Read this guide with your congregation's leadership team to help them understand what branding is and why it is important.
- Learn how to discern who God is calling your congregation to be and how to articulate that calling through your faith community's brand.
- Use the tools in this guide to create a brand for your congregation.
