Donor-Centered Planned Gift Marketing

by J. Michael Rosen. John Wiley & Sons, 2010.

This book revolves around the importance of focusing on the donor and will help congregations build programs of planned giving.


advice on how to inspire potential planned giving donors

Best For

clergy and lay leaders from any faith tradition


purchase as book or e-book

Suggested Uses

  • Establish planned giving programs by learning how to identify and inspire potential donors.
  • Gain effective communication and marketing skills to solicit new legacy gifts.

About the Contributor

Wendy McCormick
Wendy McCormick is the Center for Congregations’ southwest Indiana director. She has an interest in congregational fundraising and stewardship, including planned giving.
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