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Donor-Centered Planned Gift Marketing

by J. Michael Rosen, John Wiley & Sons, 2010

Description

This book revolves around the importance of focusing on the donor and will help congregations build programs of planned giving.

Features

advice on how to inspire potential planned giving donors

Practical Applications

  • Establish planned giving programs by learning how to identify and inspire potential donors.
  • Gain effective communication and marketing skills to solicit new legacy gifts.

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