Overview of the Strategic Planning Process

Erica Olsen. Video. 4:47. September 05, 2012.


This five-minute video introduces the entire strategic planning process through drawn illustrations.


insight into creating action plans, goals, objectives, and mission

Recommended Audience

Clergy and lay leaders



Practical Applications

  • Watch this video with congregational leaders for guidance before starting the strategic planning process.
  • Develop, communicate, and track goals and actions using the process outlined in this video.

About the Contributor

Sandra Herron

Sandra Herron is the founding principal and owner of MiddlEdge, Inc., a management consultancy dedicated to helping congregations align their strategy, people, structure, and processes to achieve their vision. She is an experienced adult educator, trainer and facilitator in academic, community, corporate and ministry settings.

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