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Simon Sinek - The Golden Circle - Ted Talk

Simon Sinek. Video.

Ted Talk from Sinek's book "Start with Why" articulates the difference between value-based and feature-based communication. The difference is important to understand how people view and relate to organizations.

Offerings

video program

Best For

congregational leaders

Cost

Free

Suggested Uses

  • reviewing congregational communications strategy
  • understand the difference between value and feature-based communications

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