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Social Movements for Good: How Companies and Causes Create Viral Change

by Derrick Feldmann, John Wiley & Sons, NJ, 2016

Description

Based on research of millennials and their patterns of giving, this resource helps readers understand why people get involved to make a difference and how to sustain positive changes.

Features

how social movements are built and sustained, source index, millennial cause involvement, characteristics for long-term effectiveness

Practical Applications

  • Learn how to engage with wider demographics by learning why and ways millennials get involved in social justice work.

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