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Stories Can Transform Your Church's Stewardship

by Erin Dunigan, Presbyterian Church (USA), KY, July 9, 2025

Description

This online article explores how storytelling can reshape congregational attitudes toward giving by reframing stewardship as a joyful, year-round narrative practice. Rather that seeing giving as a once-a-year financial appeal, author Erin Dunigan highlights practical examples, theological grounding, and cultural shifts in charitable giving.T his article equips leaders to cultivate a stewardship culture that emphasizes meaning, identity, and mission to help congregations communicate why giving matters in an increasingly competitive philanthropic landscape.

Features

  • Suggestions for how to weave storytelling into stewardship efforts
  • Steps for creating a "narrative budget"
  • Quick read

Practical Applications

  • Teach stewardship through biblical narratives, following Rev. Ellie Johns- Kelley’s reminder that Scripture itself is a collection of stories that shape identity and purpose.
  • Equip leaders with storytelling tools such as prompts, questions, and memory-based reflections to help them communicate stewardship in ways that resonate across generations.

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