The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated

by James Emery White. Baker Books, 2014.

This book seeks to understand and to reach the religiously unaffiliated, relying on scripture to contextualize the rise of this particular demographic while offering suggestions for churches to follow.


discussion questions, why the religiously unaffiliated population is increasing, how to attract this demographic

Best For

clergy and lay leaders


purchase as a book or e-book

Suggested Uses

  • Strategize ways to reach the religiously unaffiliated after gaining a better understanding of the post-Christian landscape.
  • Evaluate if your congregation needs to change its approach to the religiously unaffiliated by comparing and contrasting it to the suggestions offered in the book.

About the Contributor

Melissa Spas

Melissa Spas is the managing director of the Lake Institute on Faith & Giving, where she develops and leads educational programs and partnerships with religious organizations and the people who lead them. She has also worked for leadership education at Duke Divinity, where she contributed to the development, design, and delivery of strategic leadership programs and resources for Christian institutions. 

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