Description
This online article provides in-depth information and step-by-step guidance about how to use social media to strategically reach out to your congregation and community. The article presents rationale for utilizing social media by sharing key metrics illustrating the impact, provides a basic overview of various social media platforms and content types, and then dives into how to create a strategy that includes several automation tools. The online article also discusses analytics and how to measure the impact of a congregation's social media strategy.
Features
- Links to other articles and resources
- Charts
- Frequently asked questions
- 16 minute read
Practical Applications
- Create impactful and taliored social media posts to increase participation within your congregation.
- Review this article to learn about different tools to measure the effectiveness of your social media strategy and how to make appropriate adjustments to get the reach that you are seeking within your community.
