With new technology capabilities and software changes, congregations redesign their websites more than ever. Learn from these common mistakes before you invest time and money.
No congregation should build their own website.
Any tech savvy person can build a website, but do-it-yourself sites often result in bad functionality and poor design. If you must build your site in-house, at the very least use a template-based website provider like Sharefaith (formerly E-zekiel), WordPress, Squarespace, or other template-based provider.
“Build it and they will come” is totally erroneous in the website world.
If your congregation is building a website, you need to develop a communications strategy that includes marketing the website.
Technology is not the most important facet of developing a website.
Prioritize usability, layout and design instead.
Whatever length of time you think building a website will take, double it.
Planning and implementing a website takes far more time than anyone ever expects.
If there’s a picture of your building on the front page of your website instead of pictures of people, do not pass go, do not collect $200, take the site down now!
I recommend looking at Church Tech Today. Church Tech’s bloggers will help you take a holistic approach to your online presence and find the right tools.