Description
This article helps congregational leaders understand how to connect with the values of Millennials and Gen Z. Author Shelley Hoss, president and CEO at Orange County Community Foundation, highlights the untapped potential of the new generation of philanthropists as a tool for nonprofit organizations.
Millennials and Gen Z have been donating, supporting, and organizing since the COVID-19 pandemic began. Hoss urges readers to tap into this newfound market of generous donors and cater to their desires to support inspirational social causes. The article explains how congregations can achieve this through four strategies: making involvement easy, creating a narrative for your organization, not shying away from bold views, and cross-sector collaboration.
Features
- Link to accredited study
- Steps to attract and maintain youth involvement
Recommended Audience
Any congregational leader interested in understanding giving trends.
Cost
Free
Practical Applications
- Use this accessible article to learn about untapped donor groups for your congregation.
- Apply the outlined steps to your communications strategy to engage youth through volunteer opportunities and donations.
About the Contributor
