Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists

Description

Written by a fundraising consultant, this book is targeted for congregations trying to reach funders under 40 years of age, and provides insight on social media and the power of grants.

Features

glossary of social media terms, list of academic resources, assessment toolkit, appendix

Practical Applications

• Invite younger generations to participate in congregation fundraising projects by sharing this resource with social media coordinators.
• Learn how to fundraise through storytelling by understanding the differences between traditional gift-giving and what must be done to reach a younger generation.