Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists

by Emily Davis. John Wiley & Sons, 2012.
Large fundraising next gen

Written by a fundraising consultant, this book is targeted for congregations trying to reach funders under 40 years of age, and provides insight on social media and the power of grants.

Offerings: glossary of social media terms, list of academic resources, assessment toolkit, appendix

Best For: Christian or Jewish clergy, lay leaders

Cost: for purchase as book or e-book

Suggested Uses:

  • Invite younger generations to participate in congregation fundraising projects by sharing this resource with social media coordinators.
  • Learn how to fundraise through storytelling by understanding the differences between traditional gift-giving and what must be done to reach a younger generation.

Curator Curated by Brian Witwer

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