Written by a fundraising consultant, this book is targeted for congregations trying to reach funders under 40 years of age, and provides insight on social media and the power of grants.

Offerings: glossary of social media terms, list of academic resources, assessment toolkit, appendix

Best For: Christian or Jewish clergy, lay leaders

Cost: for purchase as book or e-book

Suggested Uses:

• Invite younger generations to participate in congregation fundraising projects by sharing this resource with social media coordinators.
• Learn how to fundraise through storytelling by understanding the differences between traditional gift-giving and what must be done to reach a younger generation.

Curated by Brian Witwer