Level Best: How Small and Grassroots Nonprofits Can Tackle Evaluation and Talk Results

by Marcia Festen, Marianne Philbin. Jossey-Bass, 2007.
Large level best

This book targets small nonprofits and will be useful to any congregation seeking to evaluate particular programs or ministries in a systematic way. Beginning with some definitions of evaluation and addressing fears and misconceptions, the book moves to an outline of a framework for evaluation and steps for planning and executing an effective evaluation. Of particular value is the section entitled, “Asking the Right Questions,” helping an organization to identify what information will be most useful before designing good evaluation questions to elicit that information. The book is clear, easy to read, and includes sample worksheets and planning tools, examples of questions, definitions of different types of evaluation and methods of collecting information. It can be adapted for congregational use both for internal evaluation and for information to share with donors and other ministry funders.

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