Social Movements for Good: How Companies and Causes Create Viral Change

by Derrick Feldmann. John Wiley & Sons, 2016.
Large social movements

Based on research of millennials and their patterns of giving, this resource helps readers understand why people get involved to make a difference and how to sustain positive changes.

Offerings: how social movements are built and sustained, source index, millennial cause involvement, characteristics for long-term effectiveness

Best For: clergy and lay leaders

Cost: purchase as a book or e-book

Suggested Uses:

  • Learn how to engage with wider demographics by learning why and ways millennials get involved in social justice work.

Curator Curated by Marie F. Fleming

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