Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall. Harper Collins Publishing, 2019.


This book shares how stories can be used to teach and captivate audiences in congregations.


types of story, how to use story

Recommended Audience

clergy and laity interesting in storytelling


Purchase as book, e-book, or audio book

Practical Applications

  • Identify the different types of story and use them well to engage with the audience by reading this book.
  • Learn how storytelling can be used in various contexts, such as in sales, small team communication, and large gatherings.

About the Contributor

Matt Burke

Matt Burke is the director of the Northeast Center for Congregations in Fort Wayne and serves as the Center’s Education Director statewide. Matt has a background in classroom, digital and experiential education and most recently served as the associate director of Learning Science at Kaplan Test Prep. He is passionate about using education to develop deeper faith in congregational participants.

Matt earned a B.A. in Religion from Mount Vernon Nazarene University and a Masters of Divinity degree from Asbury Theological Seminary. He enjoys spending time with his wife, Kelly, and his two sons, Silas and Levi. Matt also loves storytelling in films, books and music and finding the intersections of faith and popular culture.

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