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Why UI/UX Matter for Your Church Website

by Kenny Jahng, Church Tech Today, , 5/12/2021

Description

This article emphasizes the value of websites as an outreach tool for congregations. Author Kenny Jahng, founder of AI for Church Leaders, promotes perfecting the user experience to increase the visibility of congregation websites in search engines such as Google. The article walks through what congregations should focus on to increase traffic to their websites, reiterating the importance of an online presence in an increasingly digital world.

Features

  • Framework to set up and maintain traffic to congregation websites
  • Glossary of technical terms for website maintenance with user experience in mind.

Recommended Audience

Leaders involved in congregational website design, updating and monitoring. administrative or communications staff

Cost

Free

Practical Applications

  • Use this beginner-friendly outline to track traffic to your website and maintain momentum.
  • Create an online presence that reaches beyond your local community, makes your congregation easily accessible, and encourages attendance at your future services.

About the Contributor

Contributor
Matt Burke

Senior Director of Resource Consulting and Grants

Matt Burke is the senior director of resource consulting and grants for the Center for Congregations. Prior to this role, he also served as the director of the northeast Center for Congregations in Fort Wayne and the Center’s Education Director statewide. Matt has a background in classroom, digital and experiential education and most recently served as the associate director of Learning Science at Kaplan Test Prep. He is passionate about using education to develop deeper faith in congregational participants.

Matt earned a B.A. in Religion from Mount Vernon Nazarene University and a Masters of Divinity degree from Asbury Theological Seminary. He enjoys spending time with his wife, Kelly, and his two sons, Silas and Levi. Matt also loves storytelling in films, books and music and finding the intersections of faith and popular culture.

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