Church Marketing 101: Preparing Your Church for Greater Growth

by Richard Reising. Baker Books, 2006.
Large church marketing 101

This resource lends practical marketing strategies for congregations, using examples from real-life and the Bible to highlight potential pitfalls and what types of messages congregations want to send.

Offerings: examples from the Bible, target markets, branding, church vission, assesment questions, how and what a church is communicating, mistakes to avoid

Best For: clergy and lay leaders of any faith tradition

Cost: purchase as a book or e-book

Suggested Uses:

  • Appoint a marketing director or form a marketing team to implement some of the strategies found in the book.
  • Use the assessment questions to evaluate what types of messages your congregation may be sending, even inadvertently, and tweak your marketing techniques to communicate more effectively.

Curator Curated by Janet Hoover

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