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Websites are the “front door” for congregations, and having a web presence is no longer optional. Visitors often search for a new church home online. Savvy congregations even use their websites to gather information from people.

Investing the right resources in a website can help your congregation attract new visitors and better interact with members. Ask yourself these questions before jumping into your website project.

  • What is our budget?
  • What are our goals for the website? Examples: To share information, gather new information, reach new people, interaction, advertise, etc.
  • Who will maintain the site and can they devote enough time to this work?
  • Based on who will be maintaining the site, what type of training do we need?

Considering those questions will help you find the right web-solution for your congregation.

For more info about website strategy, start with the article Designing Your Congregation’s Website.  You can also read What Makes A Good Church Website to learn smart tips from other congregations.


Aaron Spiegel by Aaron Spiegel

Aaron Spiegel directs the Center for Congregations’ information and technology initiatives, including the Congregational Resource Guide. He is an author, rabbi and president of the Synagogue Studies Institute.

aspiegel@centerforcongregations.org
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