Description
This resource offers an in-depth exploration of the challenge of preaching to multiple age groups, developing a model for making Catholic preaching more contextually relevant to an intergenerational audience.
Features
communication theory, contemporary marketing segmentation theory, focus group research findings
Practical Applications
- Make the Gospel message relevant to each and every parishioner by understanding how various Catholic generations relate to one another and the Church.
- Develop sermons accessible to various age demographics by applying princples of communication theory.
